Operational consulting is aimed primarily at those hotels and mini-hotels that have been put into operation, are operating and that see the need to improve the quality of service and the level of sales/occupancy. As part of the service, it is possible to conduct a full audit of the work of all services in the hotel, identify “bottlenecks”, determine the problems and difficulties that exist in the hotel’s operation, determine the necessary resources and tools, with the help of which work can be carried out to change and implement new solutions.
“Bottlenecks” can include errors in the design and commissioning of the hotel into commercial operation, deviations in the structure of the hotel’s operation, deterioration in income indicators, the work of hotel services and their interaction with each other, etc. Operational consulting is aimed at improving the quality of services in the hotel, increasing sales and improving economic indicators, including for business owners. This area is very important for existing accommodation facilities, as it allows you to identify deviations from the norms, quickly respond and make changes.
What tasks does operational consulting help a hotel solve?
The main task is to improve the hotel’s operation, optimize organizational structures, increase service sales, and improve financial performance. It is always very important for a hotel to be in a competitive state and be able to respond in a timely manner to various issues related to the daily functioning of the hotel. For example, how do all hotel services work, how do they interact with each other, what are the current staffing schedules, bonus systems, how do sales channels work, how adequate is the tariff policy, whether the segment the hotel works with is chosen correctly, whether the guests are satisfied with the quality of service. All these issues are resolved by operational consulting.
Which hotels benefit from operations consulting?
Each hotel starting from 15 to 300 rooms can undergo the procedure of analyzing the company’s operations. It is useful for hotels that strive to increase the number of guests and improve financial performance, for managers of various hotel services who are ready for changes and constant monitoring of the quality of services for the work of personnel and all service departments.
It will also be useful for hotel owners who want to get an objective picture of the facility, and not just “numbers”, for managing directors who strive to increase sales of services. Operational consulting will also be needed by investors who want to adequately evaluate the facility before buying, shareholders of hotel facilities who need an outside view of the operation of assets, whether there is additional potential in the hotel, whether it is operating at full capacity, whether the costs incurred by the hotel during operation are objective.
What services are classified as operational consulting?
This is an audit of all services and areas in the hotel, a comprehensive assessment of the hotel’s work, including the financial and legal block, work with personnel, staffing, occupancy, contracts with contractors, etc. This is work in all areas, which allows you to give an assessment, develop tools for implementing changes together with the team and, accordingly, track the result obtained at the exit.
What else can a complex of operational consulting for hotels include? This can be an audit of the organizational structure of the hotel, an audit with recommendations for organizing the staffing table, development of programs for promoting and selling hotel services, a hotel repositioning program.
Hoteliers see that competition is growing. In order to take the first positions, it is necessary to clearly position your product, work deeper and more personalized with target groups, create and promote hotel services precisely according to the selected segments, more precisely. In some cases, hotels are ready to reposition and enter new areas in a new quality. Operational consulting will be necessary to form the direction of work and assess market potential.
The next operational consulting service is the development of a marketing strategy and advertising of the hotel, audit and analysis of the staffing policy of the accommodation facility, development of renovation projects of the facility. In order to carry out the renovation procedure, a full audit of the hotel is also required. As part of the operational audit, specialists fully support the project at all stages, work in close cooperation with the team, which helps to identify bottlenecks, finds solutions and the necessary resources to implement changes, and at the end monitors the results with clear indicators.
How often should an operational audit be performed?
We recommend conducting an extended audit once a year so that the hotel does not lose focus on internal interactions on work, sales, and work with guests. This is a very useful area that allows you to look at the work of the team and the hotel, as a whole, from the outside. Hotels that are interested in conducting such work are progressive hotels that do not stand still, realize that it is necessary to move forward, promptly respond to guest requests, and constantly monitor the level of quality and service. These are successful and popular hotels on the market.
