Strategizing a Sustainable Future for Ukraine's Tourism Sector
📍 Location: Ukraine
🏛️ Client: European Bank for Reconstruction and Development (EBRD)
🤝 Key Contributors:
Oleksandr Fainin – Team Leader, Ukrainian Project Team
Anna Romanova – Key Expert
Tetiana Tymoshenko – Key Expert
📆 Timeline: 2019
🎯 Focus: National Tourism Strategy, Policy Development, Stakeholder Engagement
🌟 Project Overview
Commissioned by the European Bank for Reconstruction and Development (EBRD), the Ukrainian Tourism Development Roadmap (2019–2031) was a comprehensive initiative aimed at formulating a strategic plan to enhance Ukraine’s tourism sector. Collaborating with the Croatian firm HR Consulting, the project involved a six-month intensive analysis of the current state of tourism in Ukraine.
Key activities included:
Conducting extensive marketing and sociological research
Organizing meetings and interviews with over 300 top specialists in tourism and hospitality
Assessing existing tourism infrastructure and services
Identifying opportunities for sustainable and regenerative tourism development
The culmination of this work was the creation of the Ukrainian Tourism Development Roadmap 2019–2031, outlining strategic objectives and actions to propel the nation’s tourism industry forward.
🚀 Key Achievements
Developed a comprehensive 12-year strategic plan for Ukraine’s tourism sector
Engaged a broad spectrum of stakeholders, including government bodies, private sector entities, and community organizations
Identified key areas for investment and development to enhance Ukraine’s appeal as a tourist destination
Laid the groundwork for policy reforms and infrastructure improvements
💡 Why It Matters
The Ukrainian Tourism Development Roadmap serves as a vital blueprint for the country’s efforts to boost its tourism industry. By providing clear strategic direction and fostering collaboration among stakeholders, the roadmap aims to unlock Ukraine’s full potential as a vibrant and sustainable tourist destination.
🔗 Learn More
For a detailed overview of the project and its outcomes, visit the full case study:
