Background

📍 Where she’s based: Albania
🎓 Academic creds: PhD in Economics, Full Professor at the University of Tirana
💼 Years of experience: 20+
🗣️ Languages: Albanian, English, Italian

🎯 What she brings to the team:

Prof. Gorica is a powerhouse in tourism education, innovation, and strategic development. With over two decades of academic leadership, she’s shaped minds and policies alike. She’s the driving force behind the first Master’s and PhD programs in tourism in Albania and a long-standing collaborator with top international institutions.

Her work bridges theory and practice — from policy advising to research on sustainable and digital tourism. She’s been a national representative in EU projects, a keynote speaker across continents, and a champion of knowledge transfer in tourism.

🚀 Projects she’s proud of:

• Creating Albania’s first Master’s and PhD tourism programs

• Leading research on sustainable tourism, innovation, and digitalization

• Representing Albania in EU tourism and education initiatives

• Mentoring the next generation of tourism leaders and researchers

• Founder & Executive Director of InSET (Institute for Sustainable Development, Environment and Tourism)

💡 Why we love working with her:

Prof. Gorica brings a rare mix of academic excellence, policy insight, and hands-on international experience. She’s as comfortable in a university hall as she is in a donor-funded strategy session. With her on board, we gain not only expertise — but also vision, clarity, and a fierce commitment to quality.