🌍 Based in: Djerba, Tunisia
💼 Years of experience: 17+
🗣 Languages: Arabic, French, English
🤝 Regional expertise: Tunisia, North Africa, Mediterranean Region
🎯 What Isslem Brings to Fainin Advisory
Isslem is one of those rare tourism professionals who combines strategic thinking with hands-on destination management experience.
Over the past 17 years, she has worked with destinations, tourism businesses, local communities, development organizations and public institutions to create tourism initiatives that generate economic opportunities while preserving local identity and cultural heritage.
As Founder of Siyaha Lab and an active contributor to destination development initiatives in Tunisia, she brings practical expertise in community-based tourism, territorial marketing, hospitality development, tourism product innovation and stakeholder engagement.
Over the course of her professional career, Isslem also accumulated more than 12 years of experience within the international hospitality sector, including leadership and management positions within the Radisson Blu hotel chain. Her expertise includes hospitality operations, destination marketing, sales, MICE, public relations, responsible business management, and customer experience design.
Her experience also includes cross-border cooperation projects linking tourism, local economic development, entrepreneurship and community empowerment.
🚀 Key Projects & Professional Experience
📌 Supporting the development and promotion of Destination Djerba through DMO Djerba
📌 Coordinating activities under the SUPER Interreg NEXT Italy–Tunisia cooperation project
📌 Building Siyaha Lab into a tourism consultancy and capacity-building platform
📌 Supporting women’s entrepreneurship initiatives through the WoMENA Tourism Network
📌 Designing and promoting sustainable tourism experiences rooted in local communities and cultural heritage
📌 12 years working in marketing, sales, MICE, public relations, and responsible business management within the Radisson Blu chain
💡 Why We Value Her Expertise
Isslem brings energy, creativity and a deep understanding of how tourism can benefit local communities.
She is equally comfortable discussing destination strategy with decision-makers, designing tourism experiences with local entrepreneurs, or mentoring tourism professionals and community leaders.
Her strong regional network and practical project experience make her an important bridge between North Africa, the Mediterranean region and international development initiatives.
📂 Selected Areas of Contribution
✔ community-based tourism development
✔ hospitality development and hotel sector advisory
✔ women’s entrepreneurship and economic empowerment
✔ Mediterranean cooperation and cross-border partnerships
✔ destination development and territorial marketing
✔ tourism product design and innovation
✔ local economic development through tourism
✔ hospitality development and service quality improvement
✔ stakeholder engagement and partnership building
✔ tourism capacity building and professional training
✔ cultural heritage and community-led tourism initiatives
✔ tourism project management and implementation
✔ tourism as a tool for community resilience and inclusion
